Inside Colin's Head

Home to the wise, unwise, flippant and thoughtful musings that pass through my head. 
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marketing

 

Wow, these guys are good.

Filed under  //   marketing  

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It's all about the product

It remains, and will always be about the product. And we’re always out there hunting for the next great one. If you’re not getting the coverage you feel your product deserves, remain focused on improving it. Focus on making it better than the ones getting all the coverage. Don’t be bitter, be better. If you stick to that, eventually someone will find it. And then the complaints will start rolling in that your product is getting too much coverage. And that we’re kingmakers.

I believe in this wholeheartedly. Although I'm working hard at garnering attention for our website (https://www.dialawg.com), I know that my role is best played in continuing to make the product better. Continual improvements and refinements are what make products truly great in my opinion—connecting dots that you can't necessarily see right away.

Filed under  //   marketing   software   start-up journey  

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